Which type of commitment is most likely influenced by peer pressure?

Normative commitment refers to the emotional obligation felt by an employee to remain with an organization due to social pressures or expectations. This form of commitment is significantly influenced by the values and norms present within a peer group or organization. When individuals feel that their peers expect them to stay with a company, they may feel obligated to comply with these social expectations, leading to a sense of duty to remain.

Peer pressure often plays a crucial role in shaping normative commitment. For instance, if coworkers express loyalty to the organization or emphasize the importance of staying with the company, an individual may feel compelled to align with these sentiments in order to fit in and maintain social acceptance. This dynamic highlights how external influences, such as group norms and sentiments, can establish a sense of obligation that might not be present in other forms of commitment.

In contrast, continuance commitment is based more on the perceived costs of leaving an organization, while affective commitment stems from emotional attachment and personal connections to the organization itself, rather than social pressures from peers. Thus, normative commitment is the type of commitment most likely influenced by peer dynamics and expectations.