What type of decision making does the term 'script' refer to?

The term 'script' in decision making refers to a predefined sequence of actions or behaviors that individuals follow in specific situations, often based on learned experiences or social norms. This aligns with non-rational decision making because scripts are typically influenced by common behaviors, routines, and contextual cues rather than a thorough analysis of data or logical reasoning.

Scripts simplify decision-making processes by providing a mental framework that guides how to respond to familiar circumstances, allowing individuals to make choices quickly and often automatically. This can be effective in situations where speed is essential, or where there isn't enough information to make a fully rational decision.

In contrast, the other options suggest methodologies that rely more on conscious analysis or purely personal input, which do not encapsulate the essence of a script-based approach. The nature of scripts as habitual responses highlights the non-rational aspects of decision making, reinforcing the idea that people often rely on established patterns of behavior rather than exhaustively evaluating every decision they face.