What is the primary goal of job enrichment?

The primary goal of job enrichment is to change how work is done fundamentally by enhancing the quality of the job itself. This approach focuses on increasing the intrinsic rewards of a job, allowing employees to have more autonomy, responsibility, and opportunities for personal growth. By enriching a job, organizations aim to increase employee motivation, satisfaction, and productivity. Job enrichment can involve adding variety to tasks, increasing employee control over their work, and providing opportunities for skill development and advancement.

This method contrasts with practices that might aim to reduce the workforce or enforce strict policies, which do not enhance the employee's work experience or engagement. Instead, job enrichment is centered around improving the role, making work more fulfilling and empowering, aligning with modern organizational goals of maximizing employee potential and creating a more engaged workforce.