What is a customer-based structure in an organization?

A customer-based structure in an organization focuses on organizing teams or divisions specifically around different customer segments or groups. This means that the organization tailors its services, products, and interactions to meet the specific needs and preferences of its various customer bases. By structuring the organization in this way, management can enhance customer satisfaction, streamline communication, and better align their offerings with the expectations of different customer demographics.

This approach allows for a more nuanced understanding of the diverse needs of customers, leading to targeted marketing strategies and improved service delivery. In essence, it places the customer at the heart of the organization's structure, making responsiveness to customer needs a priority.