What are 'stretch targets' designed to achieve?

Stretch targets are designed to encourage innovative approaches by setting ambitious goals that push individuals or teams beyond their normal performance levels. Unlike standard or realistic goals, stretch targets often require creative thinking, problem-solving, and the exploration of new methods or strategies to achieve them. This can motivate teams to think outside the box and find novel solutions that they might not have pursued if only aiming for more attainable objectives. The intent behind these targets is to foster an environment of growth and innovation, prompting individuals to reach their full potential and explore new possibilities in their work.