During which phase is it important to communicate cultural values to new employees?

The orientation phase is crucial for communicating cultural values to new employees as it sets the groundwork for their understanding of the organization's beliefs, principles, and practices from the very beginning of their employment. This is the time when new hires are introduced not only to their specific job responsibilities but also to the overarching mission, vision, and values of the organization.

By effectively conveying cultural values during orientation, new employees are more likely to feel integrated into the company's culture, understand expected behaviors, and recognize how their roles contribute to the organization’s success. This foundational knowledge helps new hires to align their work ethic and decision-making with the company's standards, leading to improved engagement, morale, and retention over time. The orientation phase creates a lasting impression and lays the foundation for a cohesive organizational culture.